The Department of Education has launched a competition to develop early years "edtech" apps which will be designed to develop literacy, language and communication skills to kids.
The winning apps will be offered to families for free in 12 underprivileged areas of the UK as part of a DfE pilot scheme.
"We want to help parents make confident, informed choices about the resources they use." – Kemi Badenoch, education minister
The DfE said it wants parents to “think about how to use screen time constructively and provide meaningful learning activities for their young children”.
The apps content will need to meet educational standards and offer progression through levelling up in difficulty. They will also be designed to stimulate personal interaction.
Kemi Badenoch said "we want to help parents make confident, informed choices about the resources they use, so they can help inspire a love of learning in their children.”
One in four children leave reception without key communication skills and the winning apps should be designed to combat this.
The areas selected for the pilot were chosen based on the proportion of children achieving below the national level for literacy, and include Brent, Enfield, Halton, Leicester, Luton, Middlesbrough, Oldham, Peterborough, Plymouth, Sandwell, Stoke-On-Trent and Tower Hamlets.
With iPads becoming commonplace in the school and household, and screen time sessions at all time high this writer believes that being conscious of the content our children are engaging with can only be a good thing and would hope to see the winning apps offered universally for free instead of specific households or regions in order to benefit as many children as possible.
I know how difficult it is to find an app for free that doesn’t contain masses of adware or tricks to try and get the user to buy or subscribe to a service so I’ll be hoping to see this pilot be deemed a success and hopefully winning entries getting some real estate on the app store.